I have known Gina and Jared Holmberg for over 18 years. Gina Holmberg, is a local business owner and has been a makeup artist with over 30 years of experience in the beauty industry. After starting in retail and freelancing for various events, Gina’s journey took her through salons, production work, and even a wedding business in Chicago before moving to Los Angeles and finally landing in Kansas City 19 years ago.
It was after having children and facing health challenges that Gina’s perspective on beauty products changed. Concerned by toxins in conventional beauty, she began researching natural alternatives. “I was shocked,” Gina admits. “I had always been conscious of what I was putting in my body, but I never thought about what I was putting on my skin.”
Starting anew
Gina tossed her entire makeup collection, including high-end products, and began using only natural alternatives. She remembers one of the first brands she worked with was RMS Beauty—one of the few clean beauty brands available at the time. This shift also led her to help clients assess their skincare and makeup products, but the real challenge was that they didn’t know where to buy them locally. The process of opening her store took two years, involving relationship-building with brands, education, and space hunting.
What Keeps Customers Coming Back?
When asked why customers keep returning, Gina attributes it to two main factors: the quality of the products and the welcoming, knowledgeable team. “We want everyone to feel welcome, whether they’re here to browse or ask questions. We’re not going to pressure you into buying anything. We’re here to empower you,” she says.
Customers also appreciate Gina’s approach to product recommendations. “We always tell clients to use up their existing products first,” she explains. “Once you’re out, we’ll show you a cleaner, more effective version.” Gina acknowledges that it can be overwhelming for consumers, especially with the abundance of products out there. “You don’t need everything new,” she adds. “We focus on products that work, not just what’s trending.”
Services to Help You Find What Works
Gina offers beauty consultations and lessons to help customers understand what works best for their skin. The consultations involve reviewing a client’s current skincare routine or makeup and suggesting cleaner alternatives. A lesson, on the other hand, dives deeper into tips and techniques for using products effectively, whether it’s creating a new look or applying makeup for special occasions.
The Power of Multipurpose Products
Gina is a big fan of products that serve multiple purposes. She points to color sticks that work as blush, lip color, and eye shadow, or foundation sticks that can be used for touch-ups throughout the day. “Gone are the days of needing five different products for one look,” she says, emphasizing the simplicity and versatility of today’s makeup.
Passion Products
One product Gina is particularly passionate about is NAD (nicotinamide adenine dinucleotide). “It’s incredible for tightening, plumping, and firming,” she shares. “I’ve noticed a significant difference in my own skin.”
A Unique Beauty Experience in Kansas City
What makes Gina’s store truly unique is its focus on quality, personalized service, and a carefully curated selection of brands. “Many of our products aren’t available anywhere else in Kansas City,” Gina says. “We work with products that we believe in, and we educate our clients about what’s really best for their skin.”
With a commitment to educating customers about clean beauty, Gina’s store, “Welwythn” stands out not just for the products it carries but for the relationships it builds with its clients. “We’re not just selling makeup,” she adds. “We’re giving people the tools and confidence to feel like their best selves.”